Felt - UPI Case Study
Digital payments feel like nothing left your pocket. Felt fixes that by introducing intentional friction designed to give the user a feedback, a moment of weight before your money is sent.

Problem
Digital payments are designed to be invisible and that's the problem. UPI makes spending so seamless that money stops feeling real. There's no weight, no resistance, no moment of reckoning. You tap, it's gone, and a green tick tells you everything went fine. But that frictionless experience quietly disconnects you from the value of what you just spent and over time, you stop feeling like money is leaving at all.
Solution
year
2026
timeframe
In Progress
tools
Figma
category
UI/UX


