Felt - UPI Case Study

Digital payments feel like nothing left your pocket. Felt fixes that by introducing intentional friction designed to give the user a feedback, a moment of weight before your money is sent.

Problem

Digital payments are designed to be invisible and that's the problem. UPI makes spending so seamless that money stops feeling real. There's no weight, no resistance, no moment of reckoning. You tap, it's gone, and a green tick tells you everything went fine. But that frictionless experience quietly disconnects you from the value of what you just spent and over time, you stop feeling like money is leaving at all.

Solution

Felt reintroduces the emotional weight of spending through intentional friction at the moment of payment. Instead of rushing you to a confirmation tick, it creates a brief but deliberate moment a visual, tactile, and auditory experience that makes the value of what you're spending tangible. You see your balance shift, you feel it in your hands, you hear it leave. Not enough to slow you down but just enough to make it feel real.

year

2026

timeframe

In Progress

tools

Figma

category

UI/UX


I was splitting a bill with friends on GPay. Sent ₹800, got a green tick, and moved on. Later I realised I had no memory of that transaction feeling like anything. It was just gone. That bothered me.

The more I paid via UPI, the more I noticed digital money doesn't feel like money. There's no weight to it. Handing someone a ₹500 note feels different from tapping a screen. I wanted to bring that feeling back.

And that's why I'm redesigning the UPI payment moment not the whole app, just the 3 seconds before your money leaves. Exploring how visuals, sound, and haptics can make spending feel real again. The goal isn't to slow you down. Just to make you feel it.

the screens are still being processed :)

.say hello

I'm open for projects & collaboration

Let's see how we can collaborate

.say hello

I'm open for projects & collaboration

Let's see how we can collaborate